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Brand Guidelines

Which file do I use?

Use .JPG for newsletters, flyers, Microsoft Word documents, brochures, cards, labels, decals, small signs.

Use .PNG for websites and PowerPoint presentation. A .PNG is an image that has no image loss when originally saved and can have a transparent background. This makes it ideal for the web.

Use .EPS for banners, flags, large posters, coffee mugs, T-shirts, large signage, tradeshow displays and exhibits, vehicle graphics, water bottles, frisbees, bags. The .EPS format is primarily for large-scale printing and print houses. Most print designers and printing companies are familiar with the .EPS extension. This is also called a vector graphic.

Need a vector graphic?
Download the .EPS version of the image.